50,000+ Reviews
free delivery on all orders
free 60 day returns
dispatched within 24 hours

About Us

Welcome to Direct Beauty: Your Ultimate Destination for Affordable Elegance

Established since 2011 under the Business name Ucrave LTD, Direct Beauty is a family run retailer of fragrance & beauty products based in London. At Direct Beauty, we believe that beauty knows no bounds, and neither should your access to it. Our mission is to empower you with the latest fragrances and cosmetics at unbeatable prices, all while delivering exceptional service every step of the way.

Discover Your Beauty

Our passion lies in offering you an extensive selection of over 30,000 products, carefully curated from the world's most prestigious fragrance and cosmetics brands. We're not just about big brands; we're about big savings too. With Direct Beauty, you can explore a universe of possibilities, and we're constantly adding new products to our ever-expanding collection.

Join Our Family of Happy Customers

Over the years, we've had the privilege of serving hundreds of thousands of customers who have found joy and satisfaction in our products and savings. Many of them keep coming back for more, a testament to the Direct Beauty experience. We cherish these relationships and look forward to making you a part of our growing family.

At Direct Beauty, we firmly believe that beauty should be accessible to everyone, without compromising on quality or safety. We invite you to explore our world of elegance, savings, and trust. Together, we'll redefine beauty, one satisfied customer at a time.

Welcome to Direct Beauty—where your beauty journey begins.