Viktor & Rolf is an Amsterdam-based fashion house. The company was founded in 1993 by designers Viktor Horsting

Viktor & Rolf’s first fragrance ‘Flowerbomb’ was released in collaboration with L’Oreal in 2005. According to Dana Thomas' book "Deluxe - How Luxury lost it's Luster", the 'juice' that would come to be known as Flowerbomb was first created by L'Oreal in response to a brief given by another perfume house

 

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