Playboy Enterprises Inc. has teamed up with Coty Inc. the celebrity scent staple to launch a new fragrance line for men and women. Playboys rich history of fun, indulgence and glamour with a cutting edge lifestyle creates the perfect formula for a new mens fragrance line. One of the worlds most iconic and recognized brands, Playboy is known by thousands across the world. Coty expects that these fragrances will become an integral part of their brands.

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