The company's first foray into perfumes began with legendary Fidji for women, in 1966. The first men's fragrance from Guy LaRoche was 1972's Drakkar, which was later eclipsed by its more successful flanker, Drakkar Noir, in 1982.

Guy Laroche passed away in 1989, but the fashion house and fragrances live on in the 21st century. The company offers fragrances in collaboration with L'Oreal.

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